Unternehmenstheorie
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General information
The lecture covers basic aspects of strategic management. The stages of strategic analysis (analysis of the external and internal environment of organizations), strategy formulation (functional-level strategies, business-level strategies and corporate-level strategies) as well as strategy implementation (organization, control, corporate governance and leadership) are shown and explained. All slides are provided in English. The language of the lecture is German. In the exam, all questions are provided in German and English.
Tutorials are offered in addition to the lecture. Students may choose from three different dates (Mon 14-16 pm, Wed 8-10 am, Th 16-18 pm). Most tutorials are offered in German. Probably, we will offer one tutorial in English. Detailed information will follow at the beginning of the lecture on ILIAS.
Furthermore, a guest lecture by a managing director of a local company is planned (more information will be given in the lecture).
Lecture:
| Date: |
Monday, 10:15 – 11:45 am
|
| Location: | KG II, Audimax |
| Start: | 21st October 2019 |
| Target group: | B. Sc. VWL/BWL |
| Lecturer: | Dr. Oliver Roßmannek |
| Exam: |
Required performance to earn 6 ECTS Multiple-choice-exam (90 min.) |
| Crediting: |
B.Sc. VWL: Compulsory course Business Administration B.Sc. BWL: Compulsory course Business Administration |
|
Unit |
Date |
Temporary Topic (changes will be announced via ILIAS) |
|
1 |
21.10.2019 |
Introduction to strategic management |
|
2 |
28.10.2019 |
Analyzing the external environment of the organization |
|
3 |
04.11.2019 |
Assessing the internal environment of the firm |
|
4 |
11.11.2019 |
Functional-level strategies |
|
5 |
18.11.2019 |
Business-level strategies (I) |
|
6 |
25.11.2019 |
Business-level strategies (II) |
|
7 |
02.12.2019 |
Corporate-level strategies (I): vertical integration & diversifikation |
|
8 |
09.12.2019 |
Corporate-level strategies (II): International strategy |
|
9 |
16.12.2019 |
Corporate-level strategies (III): strategic alliances and |
|
23.12.2019 |
Christmas break |
|
|
30.12.2019 |
Christmas break |
|
|
06.01.2020 |
Christmas break |
|
| 10 | 13.01.2020 |
Strategy und organization |
|
11 |
20.01.2020 |
Strategic control and corporate governance |
|
12 |
27.01.2020 |
Strategic management and leadership |
| 13 | 03.02.2020 |
Last information for exam |
| 10.02.2020 | Backup date (if a lecture before had to be postponed) |
Literature (selection) - English:
- Dess/Lumpkin/Eisner (2019): Strategic Management: Creating Competitive Advantage, 9. Edition, Mc-Graw-Hill.
- Barney/Hesterly (2014): Strategic Management and Competitive Advantage, 5. Edition, Pearson.
- Jones/Hill (2017): Theory of Strategic Management, 12. Edition, South-Western.
- Carpenter/Sanders (2009): Strategic Management: A Dynamic Perspective, 2. Edition, Pearson.
- Coulter (2013): Strategic Management in Action, 6. Edition, Pearson.
Literature (selection) - German:
- Bea/Haas (2016): Strategisches Management, 8. Auflage, UVK Verlagsgesellschaft mbH.*
- Welge/Al-Laham/Eulerich (2017), Strategisches Management, 7. Auflage, SpringerGabler.*
- Camphausen (2013), Strategisches Management, 3. Auflage, Oldenbourg Verlag.*
- Kreikebaum/Gilbert/ Behnam (2018), Strategisches Management, 8. Edition, Kohlhammer.
* Also available as electronic resource of the UB Freiburg